The Best Times to Post on Instagram and TikTok for Maximum Reach
If you’re trying to grow your Instagram or TikTok following, one of the easiest ways to give yourself a boost is by posting at the right time. You could have great content, but if you post it when most of your followers are asleep or busy, it might not get seen. That’s where timing makes a big difference.While everyone’s audience is a little different, there are some general patterns that tend to work well. Based on data from several social media reports, including a few shared by socibly, these are the times when users are most active.
Let’s talk Instagram first. The best times to post are usually from 9 a.m. to 11 a.m. and again around 2 p.m. to 3 p.m. on weekdays. Wednesdays and Thursdays seem to get the most engagement, likely because people are back into their work routine but not yet switching off for the weekend. Posting early in the morning during the weekdays can also catch people when they’re scrolling while having their morning coffee or commuting.
TikTok is a little different. People tend to use it more in their free time—especially in the evenings. Good times to post are from 6 p.m. to 9 p.m., when people are relaxing after work or school. Weekends can be surprisingly strong for TikTok too, especially Saturday afternoons around 3 p.m. That’s when many users are just hanging out at home and looking for something fun to watch.
Of course, these time slots might vary depending on where your audience lives. If most of your followers are in a different time zone, you’ll want to match your post time to when they’re most active. Also, keep an eye on your own account’s insights or analytics. These stats can tell you when your followers are most likely to be online.
In the end, the key is to post when the most people are likely to see and interact with your content. Try different times and see what works best for you—it might take a little testing, but it’s worth the effort. Good timing won’t replace good content, but it can definitely help you reach more people.